Energize This

Product Packaging Design

Illustrator + Photoshop, 2018

This wrap-around can design was made for the Elixir Beverage Company’s ‘Summer in the City’ summer ad campaign for the ‘cultural grove’ collection.

With the goal of creating a dynamic, energetic design for a health drink this design incorporates groovy linear designs to suggest movement, and unique eye-catching fruit/animal hybrids (strawberry-bird, cherry bird, banana-butterfly).

The limited colour palettes separate the plants, figures, lake, animals, and background to create an illustration with contrast and pop!

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